The UPA is dedicated to promoting peafowl. Through its official functions, its goal is interest in peafowl. Officers are
elected each year at the annual convention.
UPA members have the opportunity to share information with and learn from top breeders and some of the most
knowledgeable peafowl experts in the world. This information is shared quarterly through the official UPA
publication Peafowl Today. Members have the opportunity to attend the yearly convention where top breeders and
avian experts speak on a variety of subjects relating to the care and breeding of peafowl. Members receive an
exclusive member's only printed membership directory that lists each member's contact information as well as the
varieties of peafowl that they raise.